How To Create Products Customers Love - hosted by SVPG

How To Create Products Customers Love - hosted by SVPG

How To Create Tech Products Customers Love

OVERVIEW
This special workshop is designed for Product Managers/Product Owners, Product Leaders (GPM/Director/VP Product) and Startup Co-Founders from Technology-Powered Product Companies that want to dive very deep into the product roles and learn the leading edge practices from the world's best technology product teams. We discuss techniques from Product Discovery, Lean Startups, Design Thinking, Agile, and Customer Development.

WHAT IS COVERED?
We will discuss the modern product manager and product leader roles in depth, along with the dynamics of a strong product team. We'll discuss how we come up with a powerful and compelling vision and product strategy, and we'll discuss how empowered product teams determine what they need to build in order to deliver business results. We'll discuss in depth the techniques that product teams use to discover and deliver disruptive products, including how we tackle the major risks of value, usability, feasibility and viability, and how we use both qualitative and quantitative methods to address those risks.

WHO IS TEACHING?
The workshop will be delivered personally by Marty Cagan, the founder of the Silicon Valley Product Group. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, and training, Marty was most recently senior vice-president of product management and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site. Marty is the author of the book "Inspired: How To Create Products Customers Love."
The course is designed to teach you everything you need to know to be a confident and competent product owner/product leader for products that make a difference.

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