UX Bootcamp

UX Bootcamp

User Experience (UX) Design & Research Bootcamp

This bootcamp is similar to the one I had previously taught at General Assembly: User Experience Design Bootcamp (San Jose) in both structure and contents.

What you will learn

This class is all about establishing a design thinking mindset to tackle business problems. Theories will be intertwined with the instructor's "in-the-trenches" know-how and insights from his years of experience working at Pure, Amazon, and IBM.
Insight generations
  • User interview technique that informs design decisions
  • Qualitative data analysis with cost-efficient affinity mapping
  • Use of personas and user stories to define business requirements
UX design techniques
  • usability evaluation
  • psychology in design
  • visual hierarchy
  • color in design
  • information architecture
  • design layout
  • UI simplification
Practical solutions
  • Quick prototyping with Balsamiq and Sketch
  • Lean user-testing techniques to validate usability
  • Designing mobile apps that eliminate factors leading to abandonment
  • Form design optimization to maximize checkout conversions
  • Adoption strategy in UI design & prototyping tools
  • Core skill in pitching and selling your design
Learning by doing
  • Students will work in teams during class to practice what they learn
  • Generate design insight through interviews
  • Team ideation
  • Wireframing
  • Team presentation
Starting or growing your UX career
  • The UX career landscape - where to go from here
  • The current landscape in the US job market for UXers, and the approaches to crack the market
  • Designing an effective UX portfolio that gets you noticed
  • Hiring the perfect designers - what you need to know
  • Building design teams and establishing a design process